Terry O'Reilly and Mike Tennant
"A lively, anecdotal primer...filled with smart and breezy tales told from an insider's perspective."
"O'Reilly and Tennant are exceptionally talented writers...In a straightforward, popular style, The Age of Persuasion is an easy-to-read and often subversive primer on marketing, advertising, and branding."
"[A]n instant classic on media literacy."
"O'Reilly and Tennant offer a witty and insightful look at the perpetually evolving advertising industry...Appealing and informative, this ragbag of pop culture references, jokes, anecdotes, solid research, and advice will be indispensable to marketers or anyone curious about the power and ubiquity of advertising in modern culture."
"This book is at its best tracing the evolution of modern advertising."
"O'Reilly and Tennant pull back the curtain and show us the backstage workings of some of the most famous and successful brands in the world."
Terry O’Reilly, who has won hundreds of international advertising awards, is the co-founder of Pirate Radio and Television in Toronto and New York. O’Reilly on Advertising and The Age of Persuasion have been broadcast on CBC Radio since 2005 and are carried on Sirius radio in the US.
Mike Tennant, the producer/writer of The Age of Persuasion, is also the creator of many award-winning ad campaigns for North American clients.
Knopf Canada 2009
The Age of Persuasion
How Marketing Ate Our Culture
“Advertising is the greatest art form of the 20th Century.”